Industry

Publication Design

Client

Academic Project

Knitted Magazine - Publication Design Project

The Brief

The objective was to design a magazine about knitting as garment construction, not as a hobby or decorative craft. The audience is teens through early thirties, knitters and garment makers who want to understand how material decisions affect structure and silhouette. The publication treats knitting as a design discipline, and the design of the magazine had to reflect that argument visually.

The Approach

The central idea was that the magazine should be constructed the way knitting is constructed. Every visual element was built through repetition, layering, and deliberate structure, mirroring the logic of the craft itself. The typographic identity reinforces this. The dot in knit·ed, construct·ed, and decorat·ed functions as a stitch marker.

The Process

The layout was built on a 12x10 grid in InDesign, giving the publication structure across every spread while allowing the large-scale typography and full bleed visuals room to work together. The cover illustration and interior knitting diagrams were built stitch by stitch in Illustrator. A single stitch shape was drawn using curves and lines, then duplicated and adjusted individually to create the repetition and movement of real fabric. They were then layered interwovenly to replicate the woven structure of a knitted garment so that when zoomed in, each stitch reads as an accurate representation of an actual knit stitch. The cover figure was built by creating a wave pattern, duplicating it row by row, grouping it, and warping each group to the contours of each fold in the fabric. The garment illustrations, including the hat and mitten, were built using the same stitch, duplicated and morphed to hold the shape of each piece.

The Outcome

The final publication makes its argument through how it is made, not just what it says. The illustrated stitches, the grid-based layout, and the typographic system all operate on the same.

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